In this era of digital disruption, entrepreneurs need real-time information to keep them ahead of the curve. The most successful organisations that thrive in this environment have one thing in common – they are data driven. They capture and measure everything about their business to constantly iterate and improve.
Unfortunately the finance functions of many businesses are still operating in the industrial age. Traditionally bookkeepers gave business owners outdated financial information in a standard, mostly useless format, which gave them no insight to their business – Tax compliance was the goal.
We found a disconnect between what firms were offering and what businesses need to thrive.